How To Grow Your Business With Referrals featuring Courtney Wylie and Mention Me
About The Show Today we welcomed two fabulous business women into the studio for the live show. Our VIP Guest was Courtney Wylie, VP of Mention-Me, the online platform helping major retail brands to sell more product by using the power of referrals. Courtney has some great tips about how you can grow your business using referrals; at what point in your business development you should be thinking about referrals and some of the things you need to consider. It’s a great way to grow your business but as is so often the case, there’s a right way, there’s a wrong way and there’s a way that just takes longer and costs more than it needs to. We also signpost you to some of the great resources on offer from Mention-Me to help you, whatever size your business is. Our other guest is brand new startup Jade Sekum, founder of the Growth Company who shares her experiences about what’s working, what didn’t work and what she’s learnt so far, just 2 months in. Also in the studio with host Sian Murphy are Laura Lawrence co-host and Kelly Culver is on Twitter! Courtney Taylor
Courtney Wylie
Our VIP Guest I’m a Canadian by birth, but have been living in the UK for the past 20 years. With 3 children under 10 and triathlon as a hobby I find myself busy all the time (but what mother doesn’t say that?). I live on the outskirts of London, in Twickenham, love reading (which I have no time for!), interior design, fashion and travelling. I keep busy with biking, running and swimming plus hanging out with the local mum mafia 🙂 Professionally, I have over 15 years experience working for online businesses across marketing, product marketing and product development. My experience is international and spans both B2C and B2B. I’ve worked primarily in start-ups helping them scale. I thrive on creative work and collaboration – I love building out strategies on a strong basis of data. I’m open and engaging – happy to work at any level – I love coaching and nurturing my teams to drive them to their own next level of achievement. Mention Me’s aim is to help businesses do better marketing building on the trust they have with their customers. We’ve started with Referral Marketing because it builds on the trust that already exists between two friends and the new customers it drives have better brand loyalty and a higher lifetime value. Rewarding those who recommend helps engage them too. Our software was created to help businesses turn on a quality referral programme with a simple, relatively non technical integration. Then they use our web dashboard to manage their programme; checking results and testing optimisations and improvements. Our mission is to bring referral and trust marketing to the world, back up by excellent technology and friendly, supportive experts. It is of paramount importance to us that we do a great job for our clients. In 2017 Mention Me won: – Drapers Digitals Best Tech Start Up – Direct Commerce Most Innovative – Retail Insider’s Best Newcomer Award. We were also shortlisted for a variety of other awards like: – Festival of Marketing – Campaign Magazine New Thinking Awards – Retail Week Awards – Women in Sales – The Drum Awards
How To Wow Your Customer The Taylor’d Bundles Way!
About The Show How many times have you heard that the best thing to do in business is what you’re passionate about? If you’re anything like us, quite a lot I should think. However, this advice isn’t just because if your’e passionate about something you’re going to enjoy it more, it’s really about how that passion means you’re going to create a better business. When you’re passionate there isn’t compromise; you don’t let standards slip so you can get something done quicker, or for more profit. Passion creates a business you care about and that shows through into what you deliver. That’s what really shines through as you listen to Caz Taylor talking about her journey to launch and grow her business Taylor’d Bundles which delivers special gifts to people at key events of their life. Sometimes these events are happy, such as the birth of a new baby, and sometimes, when things don’t go as expected, they are not happy events, It can be difficult for friends, relatives and colleagues to say the right thing and then they turn to Caz and her team. We hear Caz talking about how she delivers that customer experience, how she met the challenges of business and her top business tip. We were also joined by Jo Martel who has her own customer service challenge running art workshops for children and adults and who takes her role of helping her clients find their creative side and take their life to a new depth very seriously. Also in the studio was our lovely co-host Laura Lawrence, Jo Wooltorton on the camera as the token man and Kelly Culver tweeting like crazy. Fab show and thanks everyone. Caz Taylor
Feeling Worn Out? How To Get Business Fit
5th July 2018 Key Topic Fitting in fitness around a busy business schedule or a growing family and other commitments can be tricky. But it can be done. We welcome Claire and Robyn, founders of the Fitness Academy into the studio. They specialise in helping women find their fitness. Not for weight loss or any kind of punishment for overeating, slimming for holidays but to find something fun that helps them live healthier. They also work a lot Pre & Post Natal women – so if that’s you then tune in.
Karen Green
Our VIP Guest Karen Green is a business mentor, speaker and author of the best selling book “Recipe for success – the ingredients of a profitable food business”. Listen To The Show She has a wealth of commercial experience, having worked both as a buyer for UK retailers and commercial director for various food manufacturing businesses supplying UK retail. She now works with food brands enabling them to deliver profitable sales growth whilst minimising the stress. Totally passionate about food, she is also a judge for Great taste and Quality food awards and a guest lecturer for Nottingham Trent University. Karen has also been recognised by the following: Business book awards shortlist 2018 Top 50 Experian Business Advisor 2018 Food manufacturer SME innovator of the year 2014 Contact Karen Tel: 07811942054 email: karen@foodmentor.co.uk Twitter Linkedin Facebook Business Page Website Instagram Facebook Profile
Launching Your Food Business With Karen Green
28th June 2018 Our VIP Guest We are joined by Karen Green in the studio sharing how to set up, grow your food business and take it to the next level. Karen Green is a business mentor, speaker and author of the best selling book “Recipe for success – the ingredients of a profitable food business”. She has a wealth of commercial experience, having worked both as a buyer for UK retailers and commercial director for various food manufacturing businesses supplying UK retail. She now works with food brands enabling them to deliver profitable sales growth whilst minimising the stress. Totally passionate about food, she is also a judge for Great taste and Quality food awards and a guest lecturer for Nottingham Trent University. Karen has also been recognised by the following: Business book awards shortlist 2018 Top 50 Experian Business Advisor 2018 Food manufacturer SME innovator of the year 2014 Contact Karen Tel: 07811942054 email: karen@foodmentor.co.uk Twitter Linkedin Facebook Business Page Website Instagram Facebook Profile
When Business Isn’t the Dream You Were Hoping For!
21st June Key Topic Changing Direction… We are joined by Dominica Roszko in the studio who flipped her business to create the life she really wanted.
Design The Life You Desire
14th June Our VIP Guest Our studio guest today is Kiran Singh, founder of design the life you deserve. She will be helping us to think about what we want and create it in our lives. If you’re a woman in your 40’s, in business or thinking about starting a business, this show is for you.
A Mental Health Special
Balancing Business And Mental Health 7th June 2018 Key Topic Is the use of social media affecting our mental health. Has the world of business gone too far with social media? We are joined by Kate Doyle to help us negotiate the right balance. Listen in live at 11 am BST or listen again for one week after broadcast.
Social Day
We Are Out And About At Social Day 31st May 2018 On The Road With Lucy Hall And Social Day We’re going to be recording interviews with amazing women in business whilst we are out and about with one of our media partners at Social Day. Tune in over the next few weeks as we include the snippets of wisdom, ideas, tips and tricks from the gems we find. See you next week and if you head over to the studio to listen in then you’re going to able to hear last week’s show playing. You can book to come and join us at the website link below and we hope to see you there. Website
From Education To Construction
In this show we blew away some misconceptions about the Fenestration and construction industry. Why is is a great industry for women? Why, when there is a skills gap and employers are having trouble filling roles, are they not seeking out women to step in? We also learn about the different roles available from design to fitting and what a varied career it can be. We also have ideas for you if you’re an employer in the Fenestration or wider construction industry on how you can you tap into the wealth of talent of our school and college leavers. Bridging the gap between eduction and the fenestration (glazing industry) is a passion for the founder of Fit For Trade, Joanne Taylor. Such an inspiration to have in the studio, a true driving force for helping her industry and young people. Thanks also to Maxine Benson of the internationally renowned organisation EveryWoman who represent and support over 20,000 women in business. The Natwest Everywoman awards are now in their 16th Year and we heard from Maxine about how to enter these awards, tips for entering awards in general and why entering your business is great for your business even if you’re not a winner. Thanks as always to our co-hosts Laura Lawrence and Kelly Culver and Joe for his production support. Joanne Taylor Find out more about our VIP Studio guest! Joanne Taylor
Caz Taylor
Our VIP Guest “Be the reason someone smiles today…” It’s because of this motto by Caz that she is our VIP guest on the show today. Caz has built a business where customer service is at the very heart of what she does. Customer service and understanding the customer experience and where your product or service fits and the importance of the difference it can make in the lives of people is what makes a good business great. Tune to hear how Caz built her business around this aspiration alongside some of the practicalities of making it happen. Day after day, time and time again. Taylor’d Bundles was founded in 2014 from an idea Caz had when struggling to find thoughtful and clever gifts for important and cherished contacts at a moments notice. Since leaving her 9-5 in Marketing, she has single-handidly grown her gifting service from selling bespoke baby gifts to friends and family, to become an award-winning gifting service offering thoughtful and conceptual gift ideas for a broad range of occasions along with a raft of well-known global brands such as Jack Wills, Revlon, Hasbro, Danone and Barclays to name but a few. ‘Even now that I spend my days in the world of gifts, I still love sending them and – if I’m honest – I love receiving them. Who doesn’t?’ The gifts which show that bit of thought and understanding about what’s happening in people’s lives are the most remembered. The best gifts aren’t the biggest or the most expensive. They can be the unexpected, or when the words just aren’t there. It’s this thinking that is the basis of the award-winning gifting service; Taylor’d Bundles as it really is the thought that does count. Life is varied, though, and we – and our clients – want to reflect that which is why we provide gifting advice, concepts and services as well as physical gifts for a broad range of occasions such as new baby and maternity, celebrations, ‘just because’, and a limited edition collection of ‘support and encouragement’ ranges for women, men and children. Caz says, ‘We NEVER shy away from creating a gift for any reason which is why we are proud to stand by our thinking that we create ‘the right gift for the right time, always’. We are so pleased to welcome Caz onto the show as a VIP Guest as she already has a wealth of accolades – she receivedd Mum & Working award in 2017, featured in publications such as the Huffington Post, Baby London, Mummy Rated, finalist in this years Small Awards for Best Service Business Provider (awards are before this show so will know outcome of that before we go on), Mums in Business, Mumpreneur, shortlist for Pick Yourself, My Baba, The Mum Club, B Baby, Caz also works with the very best creators and welcomes enquiries – For those who would like to apply to become a Taylor’d Bundles collaborator, please email jointaylordbundles@gmail.com and for Corporate queries – hello@taylordbundles.co.uk Instagram Facebook Website Twitter Taylor’d Bundles is an award-winning business where customer service is the key to success. Of course, customer service is an important element in business, but Caz Taylor recognised that for her particular market, making the customer feel extra special was the defining element. Tune in to hear how Taylor’d Bundles delivers consistently and also how, as an artist, you could be working with her.
Joanne Taylor
Joanne Taylor Joanne Taylor, founder of Fit For Trade Ltd who deliver funded training and accredited qualifications to the fenestration industry. Joanne has a mission to bridge the gap that she sees between school and construction businesses and in particular the fenestration industry. The industry is dealing with a frustrating, but unnecessary skills shortage, while women who could fill that gap and have rewarding careers, are either not aware of these opportunities or have perceived barriers to entering. We will hear Joannes story of setting up Fit For Trade as well as finding out how women can become involved in the fenestration and other industry. Along the way, we will explore any real barriers and how to blast them away. Joanne is also studying these barriers and how schools can bridge the gap for their school leavers entering an industry and so this will also be a good show for anyone involved in education and of course any parents, school leavers or anyone looking for a new career. Linkedin Facebook Website Twitter
The Taylor’d Bundles Secret To Fantastic Customer Service
24th May 2018 Our VIP Guest “Be the reason someone smiles today…” It’s because of this motto by Caz that she is our VIP guest on the show today. Caz has built a business where customer service is at the very heart of what she does. Customer service and understanding the customer experience and where your product or service fits and the importance of the difference it can make in the lives of people is what makes a good business great. Tune to hear how Caz built her business around this aspiration alongside some of the practicalities of making it happen. Day after day, time and time again. Taylor’d Bundles was founded in 2014 from an idea Caz had when struggling to find thoughtful and clever gifts for important and cherished contacts at a moments notice. Since leaving her 9-5 in Marketing, she has single-handidly grown her gifting service from selling bespoke baby gifts to friends and family, to become an award-winning gifting service offering thoughtful and conceptual gift ideas for a broad range of occasions along with a raft of well-known global brands such as Jack Wills, Revlon, Hasbro, Danone and Barclays to name but a few. ‘Even now that I spend my days in the world of gifts, I still love sending them and – if I’m honest – I love receiving them. Who doesn’t?’ The gifts which show that bit of thought and understanding about what’s happening in people’s lives are the most remembered. The best gifts aren’t the biggest or the most expensive. They can be the unexpected, or when the words just aren’t there. It’s this thinking that is the basis of the award-winning gifting service; Taylor’d Bundles as it really is the thought that does count. Life is varied, though, and we – and our clients – want to reflect that which is why we provide gifting advice, concepts and services as well as physical gifts for a broad range of occasions such as new baby and maternity, celebrations, ‘just because’, and a limited edition collection of ‘support and encouragement’ ranges for women, men and children. Caz says, ‘We NEVER shy away from creating a gift for any reason which is why we are proud to stand by our thinking that we create ‘the right gift for the right time, always’. We are so pleased to welcome Caz onto the show as a VIP Guest as she already has a wealth of accolades – she receivedd Mum & Working award in 2017, featured in publications such as the Huffington Post, Baby London, Mummy Rated, finalist in this years Small Awards for Best Service Business Provider (awards are before this show so will know outcome of that before we go on), Mums in Business, Mumpreneur, shortlist for Pick Yourself, My Baba, The Mum Club, B Baby, Caz also works with the very best creators and welcomes enquiries – For those who would like to apply to become a Taylor’d Bundles collaborator, please email jointaylordbundles@gmail.com and for Corporate queries – hello@taylordbundles.co.uk Instagram Facebook Website Twitter Taylor’d Bundles is an award-winning business where customer service is the key to success. Of course, customer service is an important element in business, but Caz Taylor recognised that for her particular market, making the customer feel extra special was the defining element. Tune in to hear how Taylor’d Bundles delivers consistently and also how, as an artist, you could be working with her. We are also welcoming Jo Martel as a guest. Jo delivers regular classes and workshops, bespoke, creative, day events for groups of children or adults. Jo also runs the Faversham meetup for the Kent Creative Arts organisation.
Bridging The Gap Between School And Construction With Fit For Trade’s Joanne Taylor
17th May 2018 Our VIP Guest Our VIP Guest is Joanne Taylor, founder of Fit For Trade Ltd who deliver funded training and accredited qualifications to the fenestration industry. Joanne has a mission to bridge the gap that she sees between school and construction businesses and in particular the fenestration industry. The industry is dealing with a frustrating, but unnecessary skills shortage, while women who could fill that gap and have rewarding careers, are either not aware of these opportunities or have perceived barriers to entering. We will hear Joannes story of setting up Fit For Trade as well as finding out how women can become involved in the fenestration and other industry. Along the way, we will explore any real barriers and how to blast them away. Joanne is also studying these barriers and how schools can bridge the gap for their school leavers entering an industry and so this will also be a good show for anyone involved in education and of course any parents, school leavers or anyone looking for a new career. Linkedin Facebook Website Twitter Also in the studio is Ania Kubow, a woman in tech expert who will share her story with us and take part in the discussion. PLUS – the founder of the Natwest Everywomen Awards, Maxine Benson is phoning it to talk about entering awards and some of the key benefits to you and your business that go way beyond winning!
Zoe Cairns
Zoe Cairns Zoe is a highly respected International Social Media Speaker, Trainer and Consultant. Specialising in many areas but focusing on one of the many areas people do not cover when they first set out in Social Media, their Social Media Strategy. She works with many companies, brands and Fortune 500 companies to make sure that they have a strategy and know how to implement high profile campaigns to get the maximum from their Social Media activities. She has travelled to many places to speak including European Parliament and Government, Amsterdam (The Social Media Strategies Summit), India (Socialathon 2014 for Digital Market Asia), Ireland, Madrid training a 1.2 billion company, Montenegro to speak for NATO, and Malaysia KL. Zoe is a regular on TV as a social media expert and regularly comments on the BBC World News, ITV This Morning, Radio and Global TV ZC Social Media launched over 8 years ago and provide bespoke in-house training and programmes across the globe for international corporates and businesses. Email Linkedin Website Twitter
Social Media – What’s New, What’s Hot, What’s Not
Social Media – What’s New, What’s Hot, What’s Not 10th May 2018 Our VIP Guest Tune in to hear VIP guest Zoe Cairns share the latest about social media for your business. Zoe is a highly respected International Social Media Speaker, Trainer and Consultant. Specialising in many areas but focusing on one of the many areas people do not cover when they first set out in Social Media, their Social Media Strategy. She works with many companies, brands and Fortune 500 companies to make sure that they have a strategy and know how to implement high profile campaigns to get the maximum from their Social Media activities. She has travelled to many places to speak including European Parliament and Government, Amsterdam (The Social Media Strategies Summit), India (Socialathon 2014 for Digital Market Asia), Ireland, Madrid training a 1.2 billion company, Montenegro to speak for NATO, and Malaysia KL. Zoe is a regular on TV as a social media expert and regularly comments on the BBC World News, ITV This Morning, Radio and Global TV ZC Social Media launched over 8 years ago and provide bespoke in-house training and programmes across the globe for international corporates and businesses. Email Linkedin Website Twitter Also in the studio is Raimonda Jankunaite, founder of Crowd Velocity, who will share her story with us and take part in the discussion.
How To Turn Your Idea Into A Product
Our VIP Guest on the show this week was Sarah Dillingham. Loads of women have brilliant ideas about how an existing product can be improved. The number of people who manage to secure funding, design, manufacture and launch their idea as a viable product is considerably less. Tune in to hear how Rheumatoid Arthritis patient Sarah Dillingham’s dream of dancing at her own wedding was marred by having to wear her bland, beige and itchy wrist support. So she gave it a makeover, a bit of a bling up. Her simple idea is now being transformed into a business. We follow Sarah through her journey, her tips for applying for funding, and through the ongoing design process. Sarah is now looking for more people who wear wrist supports to get involved in the development process and also to connect with other businesses who are shaking it up in the chronic or long-term health accessories and support industry. Connect With Sarah
Get Paid More For What You Do – Suzy Miller
About The Show Thanks to Suzy Miller for helping us to create such a varied show with a range of actionable ideas for you to get paid more for doing what you do. This is closely aligned with getting more money generally in situations such as divorce which is Suzy’s specialist area. Listen in to find out how Suzy turned her experience of going through a divorce into her business which helps others do the same. But it didn’t end there because she then ramped her business up another notch to include helping those professionals, such as divorce lawyers, mediators, financial advisors and life coached to better market their services and get paid what they are worth. The end result is a show with ideas to help you negotiate trouble in your personal life and come out on top as well as to grow your business and get paid for the value you deliver. You can find the show on Twitter at https://twitter.com/wibradiolive
How To Create Video With Your Phone
About The Show On the show today our live studio guest was Folake Bee from Beeline Films. Folake has built an amazing business specialising in creating videos for business owners. Along the way, she has also worked with celebrity clients who want to develop their personal brands. In the show, we find out how to create a video using your phone, and when you should consider using a professional video shoot instead. Tune in for business tips, ideas and resources and of course a bit of fun along the way. You can find the show on Twitter at https://twitter.com/wibradiolive Book Of The Week