The Chimp Paradox

Thanks to Sally Reeve, weight loss expert, for recommending this book.  If you’ve ever set a goal, made a decision to get it done and then 1 week later it’s all going wrong – you’ve eaten the tonne of cake, several bags of crisps and all the rest of it – then the Chimp Paradox will help you understand why you’re sabotaging yourself.

And it’s not just for losing weight.  Our brains kick in to ‘help’ us fail when we are trying to get all sorts of things done.  It’s really annoying, and it makes us feel bad.

You can get the book online here by clicking through on the image…