Switching To A New Way Of Delivering Your Service – Introducing New Media to Your Business
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Guests
About This Episode
We welcome women in business from a range of sectors onto the show to discuss how their business has shifted to deal with the changes brought about by the COVID situation.
=> Caroline Wardell, the founder of The Bamboo Wardrobe, designing and manufacturing ladies clothes for the wholesale market.
=> Nicole Johnston, Author, Ghostwriter and Book Coach
=> Gillian Huntley, Founder of Appearance Aesthetics, who specialises in skin treatments and permanent makeup
=> Roz Morris, TV News London, Media and Presentation Trainer, and herself a former BBC and ITV presenter.
Our co-hosts are of course also women in business and contribute to the discussion as Jackie Groundsell of 1230 The Women's Company who run a network of Lunchtime business meetings for women, and Laura Lawrence, marketer and publisher of two print form community Magazines.
Host, Sian Murphy is also able to contribute her experience from her core business as the organiser of B2B and B2C monthly and annual events.
We explore how the COVID situation has affected their businesses; what action they took to pivot and their top tips for making a shift.
We also hear how it's ok to stand still for a while.
Key Takeaway
In fact there were a number of key points…
The realisation that everything is not going to return to how it was before. Even after the situation about COVID relaxes, there are people who will want to continue meeting, working and connecting online. We need to adapt.
We may not be professional broadcasters, but it matters if we don’t look good on screen;
It’s ok not to have spent the time during lockdown making massive changes to your business. Learning new techniques, new technology and pausing to think and rest are just as important.
The top tips for this show relate to making a shift in your business and creating new experiences online.
Top Tips For Being in Business
Top tips from our guests live on air...
"Be accessible to your people. Know where your audience is and pitch to them there."
Nicole Johnston
"Don’t delegate the knowledge of how to use the software and platforms that get you online for broadcasting and meetings. It’s not good the techie bod in the office knowing how to do it, if they’re off sick and you’re at home and need to launch the event"
Sian Murphy
"Be yourself, know your subject and know your client. Always keep learning ."
Gillian Huntley
"Just Do It."
Jackie Groundsell
"Fully embrace online technologies. Find out how to host videos, meetings and go live if that’s what you want to do. Find out how to look your best."
Roz Morris
"Be careful about where you spend your money. Work out the priorities and then make a decision what to buy."
Laura Lawrence
"Know your customer and how they are going to turn. It’s no good if you decide to go one way, whilst they are going in the other direction."