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A heads up! The recording quality in this is beyond bad. But, it we had such a great team involved that we're just going to publish and be damned.
The key to knowing when to say no and to be confident, diplomatic and kind is to know what you do, know who you do it with, set boundaries and have rules.
Telling someone promptly that you won't do something isn't unkind. Being honest about what you can deliver, sets them free to find what they need in the best way.
Saying no to what isn't in your remit and purpose is the best route for you, your business and the universe.