Anna Iversen

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Join fjor and implement a preventative strategy to live well and feel well 

For many years, there has been a lot of focus on genetics. We have grown to accept that we all have some "bad genes" which we have no influence over.

In actual fact it is rarely our bad genes that give rise to health issues. Rather, it is how our genes express themselves that matters. This is determined by our environment, diet and and other lifestyle factors.

This is where we can make a real difference to our lives. One step at a time we can switch on the "good' gene expression and get rid of the negative environmental and lifestyle habits that give rise to "bad" gene expression. Once you have got your head around the basic concept, you will feel empowered - the state of your health is in your hands!

The key is to implement a number of protective strategies, personalised to your own unique requirements, ranging from physical movement, nutritional plans, lifestyle coaching, including stress management and sleep optimisation, but also taking a critical look at your home and work environment, whilst throwing in the latest technologies to the mix to ensure that you truly become your optimal self. 

This highly effective programme, targeting your cellular powerhouses, will leave you feeling healthier, happier and more energised.

My Story, Anna Iversen, Founder, fjor

When both of my parents were diagnosed with cancer, within weeks of each other, I was scared. I felt that potentially everyone around me was falling victim to this awful disease, including myself. I viewed cancer as something external, that is thrust upon us, if we were unlucky. 

During the very emotional year I spend looking after my parents I was too scared to do any research - the thought of googling the word “cancer” was just too daunting. I felt like everyone around me would succumb to this terrible disease.

By sheer stroke of luck, in the week before my mother’s passing (she was the last to go), I stumbled over a book fittingly called “Tripping over the Truth” by Travis Christofferson, an American science writer. I cannot recall how I came across the book, or why I dared open it, as I had been actively avoiding all literature about cancer and disease in general.

Everything changed once I started reading the book. I was no longer scared of cancer or any other degenerative condition for that matter. I understood that we are in control of our health - it was truly empowering. This led me on a journey devouring every conceivable book and research paper on modern degenerative conditions. It resulted in me packing in my 20+ years as a lawyer in the City of London and setting up fjor, a preventative healthcare and health optimisation business.

What I came to realise is that chronic conditions, ranging from diseases such as irritable bowel syndrome, heart disease, diabetes, autoimmune disease, arthritis, depression, attention deficit disorder, cognitive decline, hormonal imbalances, migraines, allergies, asthma and skin condition like acne, eczema and psoriasis, to the worst of them all, cancer - all have similar causes. It is our modern diet, lifestyle and environment the causes these diseases and we can therefore prevent them from occurring by making the right lifestyle choices. 

I created fjor to show people how this can be achieved. I feel a strong urge to spread the word as widely as possible! I want us all to understand that we are in control of our health and wellbeing. It could have such a profound effect on how the world develops. We need to address the current negative outlook painted of Western society and reduce the potentially crippling healthcare burden. 

At fjor we build bridges with a variety of clinicians, researchers and innovators who all share this objective.

For our clients, we combine the most cutting edge science, novel technologies and top of the range services tailoring solutions that work for the individuals we are facing. We understand that people live busy and pressurised lives and our support needs to alleviate these pressures, not add to them. 

I'd like you to join me on this journey - it is fjor your health. 

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