This week’s book recommendation comes from our guest Rebecca Robertson. She describes it as a turning point for her business. The sub-title of the book is
The Five-Step Method to become one of the most highly valued and highly paid people in your industry – so basically it’s about you as the person sitting at the centre of your industry as the expert.
There are so many business books around, and many of them say much the same thing. What I like about this book is it feeds directly into how people today are expecting to do business – with a person.
A while ago, corporates had the edge and those of us who were operating as individuals were struggling to keep up. Today, it’s the other way round – corporates are struggling to be seen as individuals – I think I’d rather be at the emerging side moving forwards – don’t you.
This book introduces the concept properly, and shows you how to do it.