The Holidays Are Here – It’s Time To Take Action!

Women In business - get busy over the holidaysDecember is here! Are you excited? Most people aren’t, but if you are in business you should stay. This time of year you are either laser-focused on implementing new strategy to propel you into 2017. I hope you haven’t decided to take a break or consider yourself burnt out. This is the perfect time to get ready for 2017.

Let me tell you why you should be working diligently on and in your business – there is so much to do, so much to be thankful for and your future is bright! Don’t worry if business is slow, this is the perfect time to get your creative branding and marketing ideas/strategy on paper to attract more clients. Yes, I said it, wouldn’t it be awesome to double the amount of clients you serve in 2017?

I know I’m not the only business owner who has said or thought I want to serve more clients – I want to make a huge impact on how I do business, how I’m serving my clients, how they do and view business as well – especially in their branding and marketing. And if you’re in business this is exactly how YOU should be thinking. The next thought is what do you need to do in order to get more clients? Let’s talk about it!

Looking for recurring business and new loyal fans, followers, and clients should definitely be the goal. Your main goal should be on fostering and building lasting relationships with those who interact with your brand. Let me give you a few ideas and pointers you can work on before the month is over month to gear up for success in 2017.

1.Create a compelling message. A compelling message is critical. Make sure you’re offering a product or service that separates you from your competition. If you already have one sit with it and see if it has been resonating with your niche – has it brought you more clients? Do you need to tweak it? Do you need to change it altogether?
Make sure your service or product delivers value. Make sure you are using market research, polling your customers or potential customers asking great questions to give you the information you need to revise, change or no longer offer a specific product. This is key, do you honestly know what your niche wants or desires? Is your current offerings meeting their needs?

Always over deliver and under promise. Clients love this! Who doesn’t love unexpected surprises? How can you over deliver to your clients consistently to have them coming back for more and more?

Understand who your ideal customer is – your target market. Know what they want, what they are looking for, why they need your product, how they buy, and where they look for suppliers of your product or service. THIS IS CRITICAL… so many business owners are marketing to everyone and you cannot be all things to everyone. Industries evolve, clients expect more, are you delivering? Do you know what to deliver and do your audience know where to find you?  

Promote, promote, promote! Make sure you are sharing your services/products via your compelling message. Meet your prospects where they are. If you’re not on social media where have you been? I meet so many businesses who don’t see the value in having an online presence but it’s not just about having a profile somewhere… are you consistently present? Are you building relationships? Are you providing value? If not you are doing a great disservice to your brand, products, services and your audience.

Use social media to reach your target market, together with other free promotional tools on the web. Get online and use these tools to your advantage. It doesn’t have to cost money but you will need to invest time

Monitor the effectiveness of your promotion– whether the activities are generating leads and sales. Take note of this! How effective are your current promotions? Are they working? If not, you need to implement new offerings or strategy.

Offer excellent customer service to maintain customers and generate word of mouth referrals – always the best! It goes a long way, you’ll be surprised how far excellent customer service can take you. Time is of the essence. Don’t let this month pass you by get busy! Take stock of where you are and where you’d like to be in 2017. Take action, there is no time like the present! If you need help resolving your branding and marketing frustrations once and for all click here.

Time is of the essence. Don’t let this month pass you by – get busy! Take stock of where you are and where you’d like to be in 2017. Take action, there is no time like the present!

By | 2016-12-22T15:04:27+00:00 December 22nd, 2016|Business Growth Shows|0 Comments

About the Author:

Teanna Lanise
Allow me to introduce myself. I’m Teanna LaNise, the mystical branding magician behind Kreative Eye Design. I work with entrepreneurs and business owners who are at their wit’s end when it comes to branding and marketing their business. In other words, I work with people just like you. Entrepreneurship isn’t a walk in the park – I know that first hand. Additionally, I know how much your brand’s success depends on effective branding and marketing. That’s what prompted me to start Kreative Eye Design. I help entrepreneurs like you transform your brand in three core ways: – Crafting the way you want to be perceived. – Helping you solidify your expert status in your niche. – Helping you build trust with your audience. Here’s the truth: 1. Image is everything. Digital entrepreneurs have the distinct advantage of connecting with clients mainly through the web and social media. However, that can also be detrimental to your brand if you don’t know how to leverage it well. Everything is easily accessible on the web. If you don’t have a cohesive web presence, your credibility as a digital entrepreneur goes through the window – and any potential clients go with it. 2. People only take advice from experts. Think about this – if you’re lost in a strange city, who would you ask for directions to where you’re going; A man dressed in dingy clothes, or a business man in a sharp suit? You’d pick the guy in the sharp suit, because you’d expect him to know what he’s talking about right off the bat. Similarly with your brand, if you aren’t embodying your expertise, nobody will want to listen to what you’re saying. 3. People don’t spend money with strangers. Again, think of yourself in this situation. Imagine two people recommend a product to you. One is a random woman that comes up to you on the street, the other is your best friend. Who would you buy from? Your best friend, duh. The same is true when it comes to your brand. If you don’t build any credibility and genuine connections with your audience, you’ll always be stuck where you are right now. Put those three together, and you’ve got the formula for talking your business’ online presence to new heights. How did I come up with this killer formula? How do I even know it works? Let me tell you a bit about myself, and why my clients peg me as a creative genius. I’ve wanted to be an entrepreneur for as long as I can remember. There’s just something about charting the unknown that exhilarates me, and the chance to do what I love while doing this makes it that much more enjoyable. However, I didn’t get a chance to fully realize this dream until 2010. I graduated with my BFA (Bachelor’s in Fine Art) in Visual Communication in 2008 and shortly after, I started Kreative Eye Design as a side gig. Needless to say, it didn’t take off the way I wanted it to, partly because I didn’t have the time I needed to pour into growing my business. In 2010 – a few months before I was due to graduate with my Master’s Degree in Business – I was laid off. That prompted an entire shift in my life, and suddenly I was thrust into the entrepreneurship I’d always dreamed of, with little warning. So I took the leap. Six years later, I couldn’t be happier with that decision I made. I’ve come to realize that the way I think is an asset to me, and my clients. Here’s how: • I love learning and teaching, and working with clients through Kreative Eye Design has helped me to flex those muscles in ways that I would never have been able to in a corporate job. • I wake up every morning with a will to create an atmosphere where fresh ideas and endless possibilities flow fluidly. Needless to say, my clients LOVE this, because it means that I’m able to consistently provide them with the best branding and marketing options for their businesses. • Creativity is innate to me, and I’m able to bring fresh insights and interesting spins on age old ideas that help my clients stand out from the din in their particular niches. Are you ready to take your branding to the next level? If so, click here to schedule a consultation on how we can revolutionize the way you interact with your target audience for the better. While you’re at it, check out what you can do on your own by grabbing a copy of my latest guide The Branding Experience.

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