AI Change & The Gender Shift Women in Business Today

In this episode of the Women in Business Radio Show, hosts Sian Murphy and Michele Yianni Attard chat with Tania Gonzo, founder of TF Consulting and an expert in business change and AI adoption.

Together, they explore the human side of digital transformation, the challenges of introducing new tech into real-world teams, and why solo entrepreneurs need to manage personal change just as much as big companies do.

Some of the topics they cover include:

• Why tech adoption so often fails — and how to make it work.
• How AI tools like VoiceFlow, ChatGPT, and Synthesia are changing the game for marketing, admin, and content creation.
• The emotional side of change and why people resist it.
• The hidden gender gap in how AI affects jobs and business roles.
• How women-led businesses can use AI in a smarter, more human way.

Tania shares practical insights, funny stories, and plenty of real-life examples — from refusing to use a CRM to training AI agents in your own voice.

Whether you’re nervous about tech or just curious, this episode offers a down-to-earth look at the future of women in business, and why getting to grips with AI is more important than ever.

Tune in to find out how embracing change and technology can open up new opportunities for growth, inclusion, and resilience.

Created and hosted by Sian Murphy with regular co-hosts Michele Yianni Attard, Kay Best, Rachael Bryant and occasionally Adelle Martin.